ENGLEWOOD CLIFFS, N.J. — Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.
These real female DJs — Jessica Who, Chelsea Leyland and Diamond Kuts — are giving viewers an exclusive behind-the-scenes look at their lives as DJs and as cultural “insiders” as they uncover the ultimate in freshness.
Dove Go Fresh and MTV have created the "Dove Fresh Spin" video series, where DJs Jessica Who, Chelsea Leyland and Diamond Kuts bring trend seekers into their inner circle, sharing personal stories, style secrets and music insights gathered by having their finger on the pulse of all that is cool. Putting new Dove Go Fresh rebalance deodorant and body mist to the test on the red carpet, these 20-something DJs will be on-site as arbiters of what is cool and fresh at the 2011 MTV Video Music Awards, New York Fashion Week and ‘O’ Music Awards. Fans across the country can follow the Dove Go Fresh DJs by tuning into MTV or logging onto Dove.mtv.com to see the video series.
The three DJs made their debuts with MTV at the annual pre-VMA tour, held July 28 through Aug. 5, and will make appearances at the mtvU Campus Invasion Tour in October. While on tour, they will be spinning at local stops around the country and greeting music fans face-to-face.
Dove Go Fresh rebalance deodorant and body mist are the newest additions to the Dove collection. With a plum and floral sakura blossom scent, Dove Go Fresh rebalance antiperspirant/deodorant promises to offer 24-hour odor and wetness protection. Dove Go Fresh deodorants and body mists now are offered in five crisp, nature-inspired fragrances that are available in food, drug, mass and club retailers.