Dove Men+Care kicks off March Madness campaign

ENGLEWOOD CLIFFS, N.J. — To help guys during March Madness, Unilever’s Dove Men+Care is running throughout the 2014 NCAA Men’s Division I Basketball Championship a new campaign that will shine a spotlight on basketball’s top decision makers to show sports fans that Dove Men+Care is an easy decision for men’s grooming routines during game day and beyond, the manufacturer has announced.

The new “Easy Decision” campaign includes a video series featuring basketball decision-makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA head coaches, Vogel and Wright decide team lineups and high-pressure plays almost daily. The “Easy Decision” campaign will highlight how Dove Men+Care body wash and bar offer more care for men’s skin. The videos will air throughout March Madness programming as part of Unilever’s multi-year NCAA corporate partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.

“Vogel and Wright are experienced decision-makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, VP Unilever Skincare. “Dove Men+Care has partnered with these top decision-makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”

Fans can visit www.DoveMenCare.com to find NCAA Basketball facts, stats and expert picks to inform the toughest bracket choices. Fans also can visit @DoveMenCare via Twitter, Instagram and Facebook to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.

In 2014, Dove®Men+Care introduced the new Expert Shave range in collaboration with barbers and dermatologists. New Aqua Impact Shampoo, formulated to make men’s hair three times stronger, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove®Men+Care personal washes, antiperspirants and deodorants, face products and hair care.

 

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