ENGLEWOOD CLIFFS, N.J. — Men’s grooming brand Dove Men+Care on Monday announced the debut of its Elements range of products. The products will draw on premium ingredient combinations, including Minerals + Sage, Charcoal + Clay and Mineral Powder + Sandalwood.
“We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.”
The range will offer Dove Men+Care Elements body and face wash in Minerals + Sage and Charcoal + Clay variants; a body and face bar in Minerals + Sage; antiperspirant in Minerals + Sage and Mineral Powder and Sandalwood; and its fortifying shampoo and conditioner in Minerals + Sage and Charcoal + Clay.
As part of the launch, Dove is partnering with treehouse builder and TV host Pete Nelson to design and build the Dove Men+Care Elements Treehouse outside Chattanooga, Tenn. Consumers can visit the treehouse website to explain why they want to stay in the treehouse, which opens in the spring, with their family.
“I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line,” Nelson said. “I believe that treehouses ignite a sense of wonder within all of us, and I look forward to creating a space where families can connect with nature while spending quality time with one another.”