Dove launches first premium skin care line

ENGLEWOOD CLIFFS, N.J. — Global beauty brand Dove announced the launch of Dove DermaSeries, a range of cleansers and creams that can be used to care for extremely dry skin. DermaSeries marks the brand's first premium skin care line.

Dove partnered with dermatologists for the line to provide critical insight into the science behind dry skin, including Dr. Ranella Hirsch, a fellow of the American Academy of Dermatology.

"Dry skin is a pervasive problem that can manifest as redness, itching and uncomfortable tightness," Dr. Hirsch said. "It was such a wonderful opportunity to be able to help create a product line that specifically addresses these core concerns while delivering an exceptional user experience. I'm delighted to partner with Dove on the DermaSeries line and to have these products to recommend to my patients as a beautiful way to alleviate dry skin symptoms."

Dove DermaSeries contains ingredients like glycinate, a mild cleanser and stearic acid, which is a natural skin lipid that helps supply moisture that was lost during cleansing.

"We are proud of the technology and innovation behind Dove DermaSeries," said Steve Miles, global SVP at Unilever. "We believe the range offers genuinely superior skin benefits through products that both look and feel beautiful."

Dove DermaSeries will be sold at select retailers nationwide, beginning May 2014.


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