HACKETTSTOWN, N.J. — Mars Chocolate North America’s Dove Chocolate brand announced a new addition recently. The brand is introducing peanut butter and dark chocolate Promises, which blends Dove dark chocolate and peanut butter crème, nationwide.
With peanut butter making up one of the chocolate category’s largest segments, Dove said its experts saw an opportunity to bring consumers a new spin on the classic pairing.
"At Dove Chocolate, we're always challenging ourselves to find new ways to satisfy our fans' palettes," Dove Chocolate brand director Kerry Cavanaugh said. "After the success we saw with the launch of Dove Peanut Butter & Milk Chocolate Promises, we were confident fans would fall in love with the peanut butter pairing in our signature silky smooth dark chocolate variety."
The Promises are available in 7.94-oz. laydown bags for a suggested retail price of $4.09 to $4.79 and joins the existing dark chocolate line-up that includes: almond, sea salt and caramel; mint chocolate swirl; and mocha latte swirl. Dove Chocolate Promises also are available in milk chocolate flavors, including caramel and peanut butter.