Dove Hair launches new collections with pop-up salon at Park City, Utah film festival

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair is celebrating the launch of its new Dove Advanced Hair Series collection with a three-day salon event at the film festival in Park City, Utah.

"The launch of Dove Advanced Hair Series — new Dove Oxygen Moisture and new Dove Pure Care Dry Oil — provides women with the strong foundation to care for their hair while ensuring it has the weightless style they desire," stated Jennifer Healy, director, Unilever Hair Care. "We are thrilled to launch the Dove Advanced Hair Series collections in Park City, an ideal backdrop to premiere a collection of products with advanced weightless moisture that gives women the feeling of a great hair day, every day."

The three-day salon event marks the launch of new Dove Oxygen Moisture, which delivers moisture plus volume to fine hair, and new Dove Pure Care Dry Oil, which nourishes hair making it silky, but without leaving it greasy or heavy. Both product lines are part of the new Dove Advanced Hair Series.

The Dove Advanced Hair Series Salon, which is part of the Talent Resources Gifting Suite, is open Jan. 17 to 19. The Salon is providing women with a wash and style featuring the new Dove Oxygen Moisture or new Dove Pure Care Dry Oil collections, as well as select Dove Style+Care products. In addition, celebrity stylist Matt Fugate will be on hand at the salon to offer women expert hair services and tips.

The Dove Advanced Hair Series Salon will also feature a barbershop to give guys the ultimate Dove Men+Care shave and hair care treatment. Inside the barbershop men will have a chance to try the new Dove Men+Care shaving products and the new Aqua Impact Fortifying Shampoo. 


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