Dove Hair Care celebrates launch of new Color Care collection

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is celebrating its new Color Care collection, which promises to keep colored hair vibrant for up to eight weeks, by premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.

The salon, part of the Talent Resources Gifting Suite open January 18 to 20, brings color to the winter white landscape of Park City's premiere film festival and marks the launch of the new Dove Color Care collection.

At the Dove Color Care Salon, women will receive a wash and blow dry with new Dove Color Care products. Celebrity stylist Matt Fugate will be on-hand offering expert hair services and tips for maintaining vibrant color. Women will also be able to add a pop of vibrant color to their hair with clip-on colored hair pieces.

Attendees will get a first-look at the Dove Color Care video short, a 60-second commercial chronicling Kate Crofts, a woman who has been blind since birth, as she describes what different colors represent to her and how these make her feel. Her inspirational narrative is filmed among vivid scenery to show how she experiences color. It will begin running online later this month.

The Dove Color Care collection is comprised of four products available in food, drug, club and mass retailers: Dove Color Shampoo, Dove Color Care Conditioner, Dove Color Care Daily Treatment Conditioner, Dove Color Care Leave on Conditioner.

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