Dove gets its hands dirty with new Dove Men+Care line

NEW YORK Unilever's Dove brand is diving into the men's grooming segment with its new Dove Men+Care collection available at retail in December.

Built on the Dove brand's heritage in cleansing, moisturizing and care, the new line offers cleansing combined with Dove moisturizers for total skin comfort.

The collection includes body and face wash in three variants:

  • Clean comfort, which is a cleansing gel that rinses off easily with a mild formula
  • Extra fresh, which is a cleansing gel that rinses off easily with a touch of menthol for a cooling sensation
  • Deep clean, which is deep cleansing gel that rinses off easily with purifying grains

There's also a body and face bar, in extra fresh and deep clean variants, and an active clean shower tool.

The body and face wash has a suggested retail price of $4.99 each, and the body and face bar has a suggested retail price of $3.19 (two bars) and $7.49 (six bars). The active clean shower tool has a suggested retail price of $3.99.

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