ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.
In celebration, Dove is challenging women across the United States to ditch their sleeves for the chance to win a trip to New York City Fashion Week and VIP styling session with Walsh.
When shaving, 36% of what is removed is skin, which can lead to visible irritation and uncomfortable sensitivity. Dove Advanced Care, an anti-perspirant/deodorant with NutriumMoisture, is clinically proven to reduce irritation from shaving, the company stated. The moisturizing formula also offers 48-hours of odor and wetness protection.
"The Dove brand is committed to creating products that deliver genuine improvement and help women build confidence with excellent care," said Matthew McCarthy, senior director of deodorants/antiperspirants at Unilever. "We are doing that in the deodorant category by offering product innovations that provide odor and wetness protection — plus essential skin care."
There are several ways to get involved in the nationwide Sleeveless Challenge:
- Women can enter to win a trip to New York City by sharing a picture or writing a product review at Dove.com/SleevelessSummer;
- Join the sleeveless celebration in New York City's Times Square on July 23, where women will be invited to walk a runway and raise their arms in confidence; and
- Sleeveless-inspired prizes will be awarded when photos on Twitter or Instagram are shared using #SleevelessSummerSweeps.
Dove Advanced Care Anti-Perspirant/Deodorant is available in 11 Dove scents and two different moisturizing formulations to address individual skin care needs. The full line of products can be purchased at mass, food and drug retailers nationwide for a suggested retail price of $4.99.