ENGLEWOOD CLIFFS, N.J. — Unilever is celebrating the 6oth anniversary of its Dove brand with the release of a limited-edition 60th anniversary beauty bar and retrospective video as part of its Dove Celebrates 60 Years of Care campaign.
As part of its campaign, Dove will celebrate women redefining beauty during the past six decades.
"Women have always been our inspiration. Since we launched the Dove Beauty Bar in 1957, we have been wholly committed to providing superior care to all women and to showing real women and real beauty in our advertising from the start," said Nick Soukas, VP of Marketing for Dove. "Together with generations of women, Dove has helped widen the definition of beauty, but there's always more work to be done. We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years. We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty."
For a limited time in January and February, the Dove bar will be engraved with the word "Care" to symbolize the superior care Dove has provided women over the past 60 years, which will be available at drug stores.