ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is convening with leading digital voices in parenting to host a panel conversation on beauty and confidence during the sixth annual Mom 2.0 Summit held May 1 to 3.
According to the beauty brand, many women have a complex relationship with the mirror because they are not happy with the way they look. In fact, 1-out-of-3 women say they feel anxious and hardly ever smile at themselves because of what they see in the mirror, according to new Dove global research.
With its new Dove Mirrors campaign, the brand is inviting women to recapture the elation they felt when they looked at their reflection as young girls and pass that feeling on to the next generation. With this campaign, Dove is encouraging women to see what they like about themselves rather than the negatives.
In Mirrors, Dove illustrates the reaction women have when looking at their own reflection in contrast to young girls. The spot shows women and girls reacting to their reflection in the mirror. The women frown at their reflection, while girls love what they see. Dove research shows that 80% of women feel anxious about the way they look and only 4% would describe themselves as beautiful.
"In an effort to create a world where beauty is a source of confidence, not anxiety, we strive to inform, inspire and ignite conversation and change," stated Jennifer Bremner, director of marketing for Dove. "Dove hopes that the Mirrors campaign inspires women to reassess how they see themselves and ensure that every encounter a woman has with her own reflection is a positive affirmation of her beauty."
During the Mom 2.0 Summit, Dove will convene with the digital voices in parenting to host a keynote panel conversation bringing together forward-thinking perspectives on beauty and confidence.
Moderated by "HLN Morning Express" news anchor, Robin Meade, the panel will feature:
- Pippa Lord – Lifestyle expert and former photography director will share a perspective on the future of confidence through the lens of beauty;
- Robyn Silverman – The award-winning psychologist will broaden the conversation, bringing to light the relationship between an individual's confidence and their feelings of beauty;
- Karen Walrond – Author of "The Beauty of Different" will share her perspective on the ever-evolving definition of beauty; and
- Bremner - The director of marketing for Dove will discuss the evolving beauty conversation over the past decade and how the industry is evolving.
The brand has set a global goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached more than 13 million so far.