Dove adds mint and dark chocolate to Dove Promises line

HACKETTSTOWN, N.J. — Today, Mars Chocolate North America announced a new addition to the Dove dark chocolate family with new Dove Mint & Dark Chocolate Swirl.

Dove Mint & Dark Chocolate is available in both large bars and individually wrapped Dove brand Promises. The suggested retail price is $1.99 and $3.49, respectively.

To help introduce this tasty new treat, Dove turned to the Hollywood celebrity and television host Mario Lopez. At an event in Los Angeles, Dove unveiled a life-sized bust of Lopez for attendees to sample bites of the "mint chocolate swirled Mario."

"As the number one solid dark chocolate on the market, we continue to find new and innovative ways to expand our Dove dark chocolate portfolio," said Roy Benin, chief consumer officer, Mars Chocolate North America. "The combination of mint and dark chocolate tastes great together, and the way in which we've uniquely combined these flavors truly does make this product 'taste as good as it looks'."


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