Doritos narrows hopefuls in Super Bowl sweepstakes to five

PLANO, Texas As game day for Super Bowl XLIII quickly approaches, the chance to win a free trip to “Crash the Super Bowl” is coming to a close.

Visitors to Doritos’ “Crash the Super Bowl” can get a chance to win tickets to the game by watching and voting on five finalist videos, selected from almost 2,000 submissions of user-generated ads. One ad will be selected to appear on the air during the game and the creator will receive $1 million if the USA Today Ad Meter ranks it as one of the most popular ads appearing during the game. 

Each of the five finalists will receive $25,000 and a trip to Super Bowl XLIII in Tampa Bay to view the game from luxury box seats.

“They are literally about to give Madison Avenue a run for its money,” Doritos group VP of marketing, Ann Mukherjee, said in a statement.

Voting ends on Jan. 25. Visitors can cast their votes online through a link at http://crashthesuperbowl.com/.

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