Doritos Dinamita makes debut

PLANO, Texas — A spicier version of Doritos is making its debut.

Doritos Dinamita, a tortilla chip rolled into a taquito-like shape, is aimed at consumers looking to add a touch of spice to their snacking, the company said. Initially introduced in February in select markets in the Midwest, Texas and the western United States, the new product offering will be available at Walmart locations nationwide in Chile Limon and Nacho Picoso flavors.

"We wanted to transform the bold taste of Doritos tortilla chips into a snack that captures the exciting essence of Hispanic snack foods through the shape and flavors you would find in Latin American cuisine," Frito-Lay North America VP marketing Ram Krishnan said. "The Doritos Dinamita product line truly accomplishes that, offering consumers everything they love about traditional Doritos tortilla chips, but with a spicy new twist."

The new product line will be available in a 4-oz. bag for a suggested retail price of $1.49 and a 9.25-oz. bag for a suggested retail price of $2.99.

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