Doritos branches out to create peanut snacks

PepsiCo’s Frito-Lay Division is introducing a new addition to the Doritos brand. The Texas based company has begun to offer the product to consumers in a new way they’ll be able to take it on the go. Doritos Crunch Nuts and Doritos Crunch Mix will be available as a peanut based-snack in Nacho Cheese and Cool Ranch flavors.

"We know there's a strong passion for Nacho Cheese and Cool Ranch flavors, with fans passionately taking sides over which flavor they love best," Ryan Matiyow, senior director of marketing, Frito-Lay North America said. "Now we're giving them another way to enjoy our boldest and longest-standing flavors — in the form of Doritos Crunch Nuts and Crunch Mix peanut snacks perfect for on-the-go occasions."

The Doritos Crunch Nuts option will include roasted peanuts wrapped in Doritos Nacho Cheese or Cool Ranch-flavored shell. The Doritos Crunch Mix contains crunch nuts along with other flavors which include 3-D triangles, puffs, pretzel bites and corn sticks seasoned with Doritos Nacho Cheese or Cool Ranch flavorings. 

Doritos Crunch Nuts and Doritos Crunch Mix are currently available for purchase in convenience stores and retailers nationwide for the suggested retail price of $1.99. 

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