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Dollar General and P&G team up to honor moms

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GOODLETTSVILLE, Tenn. — Dollar General is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero for the month of May, the companies announced Thursday.

As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen’s “Live Out Loud” on-air vignette and in People magazine.

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She received her G.E.D and Associate’s Degree and is now pursuing her bachelor’s degree in education, and she also put two children through college.

“The Family Literacy Academy encouraged me to study hard and push myself. I gained the confidence to change my life and now I have the opportunity to help others change theirs,” Segura said. “If I can help one person rise above their circumstances and get ahead through literacy and education then hopefully I have given back part of what I have been given through the Family Literacy Program.”

Segura received her Child Development Associate Degree while she was working as a Child Assistant at the Family Literacy Academy, and is now the Lead Preschool Instructor for the program.

“Dollar General is pleased to honor moms everywhere through the Every Day Heroes program,” said Todd Vasos, Dollar General’s executive vice president and chief merchandising officer. “Maria truly embodies the Dollar General Every Day Hero through her perseverance in the face of adversity and her enduring commitment to family, education and volunteerism.”

Dollar General has a strong commitment to schools, after-school programs and other literacy programs around the nation through its Dollar General Literacy Foundation. The Foundation supports programs that help others improve their lives through literacy and education.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.


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