INDIANAPOLIS DMD Pharmaceuticals last week announced its entry into the energy shot market with its PEPTIME Energy Shots this spring.
“In 2006, the energy drink category grew 44 percent in U.S. groceries,” stated Dave Dickey, DMD president. “And U.S. retail sales of energy drinks in 2007 totaled close to $3 billion dollars. … The iron is hot when it comes to this market, and we’re ready to prove to retailers and consumers that PEPTIME stands out from the rest of the products in this category.”
To help support the launch, advertisements promoting PEPTIME have been featured in 16 major magazines with national distribution, including Muscle and Fitness, Oxygen, Soap Opera Digest and Soap Opera Weekly, Exercise for Men Only, Men’s Exercise, Complete Woman, Exercise & Health, Jane and Maximum Fitness. In addition, DMD has sponsored the PEPTIME Girls—a team of young product representatives—who will make appearances with samples in hand at bars and concerts nationwide.
PEPTIME is available in tropical orange, cosmo berry and island lemon lime.