Diplomat Specialty Pharmacy launches redesigned website

Website includes information on specialty pharmacy's services, financial assistance

FLINT, Mich. — Diplomat Specialty Pharmacy has launched its new website, the company said Monday.

Diplomat said the website design had been in beta testing for the past several months, overseen by VP technology and marketing Jennifer Cretu.

"Diplomat Specialty Pharmacy has experienced explosive growth since the last significant updates were made to the website in April 2010, when the company announced its headquarters move to Flint and an expected 1,000 new jobs filled through 2015," Cretu said. "Our website is an entree to Diplomat, and we needed a modern, easy-to-navigate site that employed a simplified and more open design."

New features include an overview of the company's services, support and advocacy resources for patients; information on financial assistance; an explanation on the expanding role of pharmacists; information on Diplomat's partnerships with hospitals, health providers, drug makers and retail pharmacies; and health news and research summaries on the company's blog. The company is also active on Twitter, Facebook, Pinterest, LinkedIn, YouTube and Google+.

"Patients who use Diplomat Specialty Pharmacy services are being treated for complex, chronic conditions and life-threatening illnesses and often have questions about their clinical treatment plans, drug interactions, side effects and other topics related to their specialty pharmacy prescriptions," Cretu said. "We connect with them using social media as a complement to our industry-leading call centers, which handle over 50,000 calls each month. The easier it is for patients to reach out and connect with us, regardless of the medium, the greater the opportunity to meet our goals for patient compliance and adherence — and keeping patients healthier."

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