PENNINGTON, N.J. The Dialogue Co. is introducing in November the first nationally distributed co-op sampling program for retail-based clinics.
“The program has been very well received and will be distributed by more than 350 clinics and pharmacies located in food, drug and mass merchandiser outlets across the country, including 44 Wal-Mart Supercenters,” stated Glen Greissinger, president of The Dialogue Company.
The HealthSTART Wellness Pack is a wellness focused patient starter kit program targeting consumers within new emerging health care channels, including retail clinics. The kits will contain health focused product samples, coupons and advertiser-supported health education information along with clinic-specific promotional material. There are currently more than 700 clinics within the convenient care industry.
“Our overall goal is to provide patients with easy access to high quality, affordable health care and the HealthSTART program provides a vehicle for us to provide added value for our customers, to promote CheckUps treatment and wellness services, and to build patient relationships,” stated Joe Huver, business development manager for CheckUps. CheckUps, a retail medical clinic company, currently operates clinics in more than 20 Wal-Mart Supercenters.
Founded in 1991, The Dialogue Company is a marketing services and media company specializing in the development of cooperative sampling programs to help marketers reach health-conscious consumers. It has developed point-of-care marketing solutions since 1993.