Dial announces new food-inspired body washes

SCOTTSDALE, Ariz. — Dial has introduced two new body washes, which were influenced by the rising popularity of vitamins and yogurt in food, the company said. The new Dial Vitamin Boost Body Wash comes in two varieties: Amazing B and the oil-infused Super C. Dial Yogurt Body Wash also has two variants, which include Dial Greek Yogurt and Dial Frozen Yogurt.

"For more than 65 years, consumers have trusted Dial to deliver high-quality products for the whole family," said Chris Sommer, VP marketing, personal care. "Our new body washes not only use exciting, new ingredients, but they also feature our innovative Moisture Balance formula for lasting, lightweight hydration to leave your skin visibly less dry without leaving a filmy residue."  

The new Dial body washes are available at grocery, drug and mass retailers nationwide beginning February 2014. The suggested retail price for a 16-oz. bottle is $4.99.


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