NEW YORK Procter & Gamble’s Gillette brand has tapped athlete Derek Jeter to be the newest Gillette Champions ambassador.
Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette’s shaving products.
Globally, the Gillette Champions program features sport icons Tiger Woods, Roger Federer and Thierry Henry.
“He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values,” stated Chip Bergh, P&G group president of global personal care. “That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style.”
New York Yankees captain Jeter has been the starting shortstop for the Bronx Bombers since beginning his career in 1996. He is an eight time MLB All-Star and has won the American League Rookie of the Year Award (1996), two Silver Slugger Awards and three Gold Glove Awards. He also has been crowned a World Series Champion four times. He holds Major League Baseball records for career postseason hits, singles, at-bats and runs scored.
In 1996, Jeter established Turn 2 Foundation to create and support signature programs and activities to motive young people to turn away from drugs and alcohol and “turn 2” healthy lifestyles.