DenTek launches 'Go Floss Yourself' campaign

MARYVILLE, Tenn. — Oral care company DenTek has announced the launch of its "Go Floss Yourself" campaign and contest, inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss.

"The situation where a co-worker or family member has a piece a food stuck in their teeth happens more often than not," said Rachel Scharfman, brand director of DenTek. "This campaign was put in place as a way to relieve people of these embarrassing moments, like when you get home from work and realize you have lunch stuck in your teeth."

As a way to encourage people to start the conversation about protecting their smile and flossing, DenTek has partnered with Brickfish to launch the campaign and contest with a montage of videos highlighting different situations where loved ones or family members are finding the courage to tell each other to "Go F themselves" on GoFlossYourself.com. By leveraging relatable situations, DenTek is aiming to start a conversation about flossing and positioning flossing as a solution to stop possible embarrassment by making light of the problem that everyone encounters.

To further encourage the conversation, DenTek will be hosting weekly contests tied to the campaign to get people flossing, with the grand prize being a trip to San Juan, Puerto Rico or $5,000 cash. To enter the contest, users can submit a video or photo of themselves flossing with DenTek Floss Picks on GoFlossYourself.com between May 12 and June 23 , then share their entries and encourage friends and family to "like" and share their entries. Once the contest ends, DenTek will choose the winners from the top 20 entries with the most "likes" and "shares."

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