Delhaize America expands Nielsen relationship

NEW YORK — Nielsen, a provider of information and insights into what consumers watch and buy, has announced that Delhaize America has signed a long-term agreement selecting Nielsen as its primary information, insights and analytics partner.  

Delhaize, the parent company of Food Lion, Hannaford, and Bottom Dollar Food, will use Nielsen tools, data and resources to help guide its strategic and tactical business needs.  

 

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