ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.
"As an artist it is so rewarding to perform for my fans — especially at the official Grammy after-party. I teamed up with Degree to show everyone how I continually push myself to improve and inspire them to do the same," Ciara said. "I'm a perfectionist at heart, I strive to keep improving, and I couldn't do it without Degree motionSENSE — it keeps me protected, no matter how much I move, so I can ‘DO:MORE’ and turn it up on stage."
Through the partnership, Degree is introducing fans to the next chapter of its dynamic DO:MORE campaign, highlighting the journey behind a person's pursuit of their goals.
Fans can visit DegreeDeodorant.com/Grammys for a behind-the-scenes look at Ciara's “DO: MORE” performance prep work for the Grammy after-party, compliments of Degree Women.
People also can become part of the Grammy after-party action by submitting a photo of their “DO:MORE” spirit on the site that may be featured on-stage during Ciara's set. Fans also can enter for a chance to win a Degree Women All-Access Pass to the 57th Annual GRAMMY Awards.
"We are so excited to be partnering with Ciara again as we enter into the next stage of our DO:MORE campaign leading up to the Grammys. This year, we're putting a spotlight on the ‘DO:MORE’ journey — the process each person goes through to improve while pursuing their dreams," stated Matthew McCarthy, senior marketing director for Unilever North America. "As one of the most physical and talented performers in the business, Ciara truly puts our motionSENSE technology to the test and embodies the ‘DO:MORE’ spirit that we want to ignite in everyone."
Degree motionSENSE antiperspirant deodorant is activated by movement. So, the more you move, the more it protects, according to the company. Degree Women also is introducing two fresh new motionSENSE fragrances, including Berry Cool with notes of wild strawberry, raspberry and pink grapefruit, and Tropical Rush with notes of blood orange, pina colada and coconut water.