Dannon unveils decadent new brand

WHITE PLAINS, N.Y. — Dannon introduced Dannon creamery, a new brand of dairy desserts that takes inspiration from pudding and cheesecake. There will be five cheesecake-inspired options, which incorporate Greek yogurt with fruit sauces. The three pudding offerings are made with Grade A milk.

“This is another example of Dannon leading category growth, and it’s not just another flavor or line extension. Dannon Creamery is the launch of a new category within dairy,” said Sergio Fuster, CMO of the Dannon Co. “Living well means enjoying the simple things, like a great dessert, and Dannon Creamery re-imagines what indulgence in the dairy aisle can mean. Dessert is about never compromising on taste, and we have created a smart option for indulgence."

Dannon Creamery will be available this July in 5.3-oz. cups for a manufacturer's suggested retail price of $1.69. The three puddings varieties are milk chocolate, dark chocolate and vanilla. The cheesecake-inspired flavors will be available in strawberry, blueberry, cherry, lemon and caramel.

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