NEW YORK — Stroopwafel maker Daelmans, in conjunction with the Brand Passport, is expanding its distribution. The company and its U.S. importing, distributing and brand management partner will be bringing stroopwafels to Dollar General stores.
The store will be stocking Daelmans stroopwafel's caramel jumbo duo offering in the snack aisle of roughly 13,600 stores, and the chocolate-caramel duo at the check out of 8,000 stores.
Daelman’s stroopwafels are baked with no artificial flavors, colors, preservatives or trans fats, the company said. They can be eaten straight out of the package or placed on top of a hot cup for the heat to warm the biscuit and soften the caramel. Daelmans’ distribution partners include Walgreens, Publix, 7-Eleven, Barnes & Noble Starbucks Cafes and Cost Plus World Market, as well as independent food retailers.