CVS/pharmacy's myWeekly Ad marks latest manifestation of 'personalization'

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

As reported by Drug Store News, personalization is truly at the heart of every strategic initiative and key retail programming that the company is working on and is no doubt impacting every aspect of its retail operation.

The personalization efforts are manifesting across its entire enterprise — from how it is training its associates, to how it markets and communicates with its customers, to how it designs and merchandises its stores, to the pharmacy programs it is using to drive medication adherence.

The company’s commitment to personalization has no doubt been turned up a few degrees, but the reality is this has been in the works for years — ever since the 1997 launch of its ExtraCare loyalty program. Today, that program boasts more than 70 million active cardholder households and has become a deep well of rich shopper insights.

Yes, for CVS Caremark it is personal. The new myWeekly Ad is just the latest manifestation of its focus on personalization, and you can bet there’s more to come.


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