WOONSOCKET, R.I. CVS/pharmacy announced Tuesday that ExtraCare cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009.
In addition, the pharmacy retailer kicked off on Jan. 17 a special promotion, dubbed "I Heart My Double Bucks!" The promotion offers double Extra Bucks rewards to customers purchasing prescriptions and CVS/pharmacy brand health, household, beauty and personal care products. By presenting a Double Bucks certificate along with their ExtraCare card in-store or by signing up for the offer online, shoppers will earn twice the amount of Bucks with $2 Extra Bucks for every two prescriptions filled and will earn 4% back on all CVS/pharmacy brand purchases instead of the usual 2%. Shoppers who sign up for Double Bucks will earn 4% back when purchasing any CVS/pharmacy brand product.
In the final quarter of 2009 alone, ExtraCare cardholders earned a total of $76 million in savings. With more than 62 million active cardholders, CVS/pharmacy's ExtraCare Rewards program remains the largest retail loyalty program in the United States.
Seniors led the charge as the fastest growing demographic of rewards program users with more than 7.3 million to date and growing. Meanwhile, Los Angeles took the lead as the community with the highest number of Extra Bucks in the last three months of 2009 with shoppers there earning more than $6.5 million.
The program itself saw an increase of 10 million active card users from December 2008 to December 2009. Both the number of men and women who signed up for a card increased substantially, growing by 8.7% and 7.9%, respectively, since last year.
"In 2009, Americans continued to cut costs and look for new ways to help stretch their dollar," stated Bari Harlam, VP marketing for CVS/pharmacy. "Through our ExtraCare loyalty program, we were able to deliver real value to CVS/pharmacy customers consistently throughout the year. In 2010 we're raising the bar even higher for ExtraCare members as we focus on providing additional savings on the products our customers need and value most like prescriptions and over-the-counter medications."