CVS/pharmacy weighs in with lifestyle program for ExtraCare members

Retailer teams up with Weight Watchers

WOONSOCKET, R.I. — In an effort to encourage healthy lifestyles among consumers, CVS/pharmacy and Weight Watchers have developed a mutually beneficial rewards program.

Members of CVS' ExtraCare loyalty program will be given the opportunity to save money on CVS/pharmacy purchases when they join Weight Watchers meetings. Conversely, Weight Watchers members will receive CVS/pharmacy ExtraBucks offers on such health-related items as blood-pressure monitors, blood-glucose testing equipment, healthy snacks and more.

"CVS/pharmacy is committed to helping improve the health and lives of our customers, and we're excited to offer discounts for ExtraCare cardholders for a proven weight-loss program like Weight Watchers," said Rob Price, SVP and chief marketing officer at CVS/pharmacy. "We hope these rewards will help people take the first steps toward better health and further the progress for those who have already begun weight-loss efforts."

According to the National Institutes of Health, two-thirds of adults in America are overweight or obese, a condition that can lead to other chronic diseases, including Type 2 diabetes, hypertension and heart disease.

Login or Register to post a comment.