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CVS/pharmacy revamps private-label products

Gold Emblem line gets new look, enhanced flavors, more options

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

"At CVS/pharmacy, we are committed to providing our customers with high-quality store brand product lines at a great value," CVS/pharmacy SVP merchandising Judy Sansone said. "With this in mind, we have reintroduced our Gold Emblem brand with enhanced ingredients, new recipes and an updated design and packaging. As part of our ongoing effort to exceed our customers expectations, we have also incorporated an in-depth taste-testing process for each item within the Gold Emblem line."


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