CVS/pharmacy participates in Pepsi Refresh Project

WOONSOCKET, R.I. CVS/pharmacy, Boundless Playgrounds and Pepsi are teaming together to build a new playground for children of all abilities as part of the Pepsi Refresh Project.

From now until Sept. 28 at noon ET, the public is asked to visit BoundlessPlay.RefreshEverything.com and vote on which playground idea should receive $70,000 in funding to build a Boundless Playground. Voting is limited to one vote per person per day. The website will announce the winning idea on Sept. 28.

The partnership with the Pepsi Refresh Project is made possible through CVS Caremark All Kids Can, a 5-year, $25 million commitment to support children with disabilities. Since 2006, CVS Caremark All Kids Can has supported Boundless Playgrounds and donated more than $4 million, which has resulted in the building of more than 50 Boundless Playgrounds nationwide.

"Our goal with All Kids Can is to help all children succeed in life. A Boundless Playground has a real impact on a child's physical and emotional development, and we're thrilled to be a part of creating an environment that encourages all children to learn and play with one another," stated Eileen Howard Dunn, SVP community relations for CVS Caremark. "We are excited to be part of the Pepsi Refresh Project and to give people the opportunity to support organizations like Boundless Playgrounds in their commitment to making local communities a better place for all children."

"We are proud to partner with CVS/pharmacy and Boundless Playgrounds and support their mission to give children of all abilities the opportunity to play together in a fun and welcoming environment," stated David Regine, Pepsi national account manager for the CVS/pharmacy team. "The Pepsi Refresh Project supports powerful, creative and fun ideas that encourage positive change, and we're thrilled to be part of an initiative that has and continues to make a difference in the lives of children with all abilities in communities throughout the country."

Through the Pepsi Refresh Project, Pepsi is awarding more than $20 million in 2010 to fund ideas that move the world forward. The Pepsi Refresh Project is an evolution of the Refresh Everything initiative, which Pepsi launched in 2009. In 2010, Pepsi is funding ideas that will move the world forward in six categories: health, arts and culture, food and shelter, the planet, neighborhoods, and education.

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