CVS/pharmacy launches exclusive radiance PLATINUM line of vitamins, supplements

WOONSOCKET, R.I. — CVS/pharmacy has introduced its new radiance PLATINUM brand of preservative-free vitamins and supplements.

The new radiance PLATINUM is the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The new line contains 44 vitamins and supplements with various benefits, including probiotics, B-12 and multivitamins for both men and women. The radiance PLATINUM line also has more options, including certified non-GMO, gluten-free, certified organic and those suitable for both vegans and vegetarians.

"We are truly proud to introduce our new radiance PLATINUM line. It's our job to listen to our customers and offer products that address their various health needs," said George Coleman, VP of merchandising, store brands and quality assurance, CVS/pharmacy. "I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can't find anywhere else."

According to the Centers for Disease Control and Prevention, more than half of U.S. adults use dietary supplements — including multivitamins, minerals and herbs.

In addition to the array of vitamin and supplement choices available in-store and online, CVS/pharmacy also offers shoppers helpful resources and guided vitamin expertise through its Family Vitamin Center available on The Family Vitamin Center is an online tool designed to help users determine which vitamins and supplements are right for them. Features include a quick questionnaire that offers personalized recommendations based on a short survey, and the ability for users to search by health goals to see what vitamins and supplements may support those specific goals.

In addition, the existing radiance line also has undergone a reformulation to make it 100% preservative-free, and a redesign with new, brighter and easier-to-read packaging. On average, customers can experience cost savings of as much as 20% to 40% by purchasing store brands products, in addition to the savings and rewards available through the ExtraCare Rewards program.

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