CVS/pharmacy develops new online vitamin resource

WOONSOCKET, R.I. — CVS/pharmacy announced on Monday the launch of the Family Vitamin Center, a new health hub on CVS.com to help educate customers on the vitamins and supplements that can support their personal health goals.

This new online resource is designed to help take the confusion out of the vitamin aisle and features an interactive questionnaire and guidance tools that provide personalized supplement recommendations identifying which options are best suited to address personal wellness goals or health conditions. It also allows users to shop by goal, such as heart health or immune support, and get the latest health tips.

Customers also can sign up for Ship & Save, an automatic replenishment program that offers a 20% savings on every vitamin or supplement purchased and free shipping. To celebrate the launch of the Family Vitamin Center, during the first four weeks of January, a wide range of select vitamins will be "Buy One, Get One Free" online and in stores nationwide, the company stated.

"The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources," stated Brian Tilzer, SVP and chief digital officer for CVS Caremark. "More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drug store shopping. Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."

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