CVS/pharmacy continues fight against 'money trashing'

Drug store chain continues digital campaign

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

Beginning Oct. 1, members of CVS/pharmacy's ExtraCare rewards program will begin receiving their quarterly reward payout. In line with this, the drug store chain said that both sites now feature new humorous videos showing shoppers all the ways they can remember to not be a "MoneyTrasher." Viewers can vote on their favorite videos and help spread the word to others by sharing the content on Facebook and Twitter, which can encourage them to "Stop Money Trashing."

What's more, shoppers can declare their commitment against "MoneyTrashing" by taking a digital pledge to not be a MoneyTrasher. The first 500,000 pledge registrants will automatically receive $2 ExtraBucks rewards, the company said.

"We have always been proud that tens of millions of loyal CVS/pharmacy customers redeem their ExtraBucks rewards and have made ExtraCare the most successful retail rewards program in the U.S.," CVS/pharmacy customer relationship management VP Melissa Studzinski said. "However, our goal is to help even more customers realize how easy it is to save money by taking advantage of the rewards available. Since launching our MoneyTrashers campaign, the number of ExtraCare members redeeming their rewards has reached new heights and it is clear the message is resonating with customers and people are having a lot of fun with it. As we enter the next phase of this campaign, we want to continue that excitement and enlist our customers to teach their friends and family to stop 'trashing' their ExtraBucks rewards, too."

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