Looking to further tap into the high-growth nail category, CVS/pharmacy unveiled in late 2012 its Nail HQ Kiosk. The Nail HQ Kiosk is available at more than 2,000 CVS/pharmacy locations.
The stand-alone display serves as a platform to showcase the latest gel nail technology at mass with new products from SensatioNail and Sally Hansen. Nail HQ also features an array of new shade options and enables shoppers to view polish shades outside of the bottles through nail color strip displays. The CVS/pharmacy exclusive Nuance Salma Hayek line, which was developed in partnership with actress Salma Hayek, introduced a 32-SKU nail lacquer collection, and nail brand Essie is launching its newest collections at the Nail HQ every month.
The initiative comes as no surprise given the continued growth in nail care. The retailer has stated that its support for the category stemmed from a 40% increase in nail care sales since 2011 and annual double-digit growth every year since 2008.