WOONSOCKETT, R.I. — CVS Pharmacy is keeping up with beauty trends with plans to bring four tough-to-find brands to its shelves this spring, several of which will be CVS exclusives.
As a follow-up to last year’s exclusive 500-store CVS launch of Wunderbrow from Wunder2, the U.K.-based high-tech makeup company will be expanding the Wunderbrow’s availability to 2,000 stores while introducing eight additional products from its collection in March. The products will include the company’s Wunderkiss Lip Plumping Gloss, making CVS Pharmacy the first place it’s available stateside.
As another exclusive, Tigi Cosmetics will bring more than 40 professional-level products to CVS Pharmacy in April, including some items that will be available at CVS for the first time outside of a salon. Key items include the brand’s Glow Blush, High Density Eyeshadow, Precision Black Eyeliner Pen, Diamond Lipstick and Luxe Lipgloss. CVS will showcase the items on its new trend wall, which is meant to showcase the hottest brands and products.
Also on the trend wall will be Vinylux’s 72-shade range of Weekly Polish. The nail polish features a two-step application that’s said to feature seven-day chip resistance, durability that increases with exposure to natural light and a fast-drying formula.
And with naturals seeing a growing interest among shoppers, CVS is exclusively bringing natural beauty and personal care company Mineral Fusion’s new product extensions to its stores. Mineral Fusion’s products — which include skin care, hair care, nail care and cosmetics — are free of gluten, parabens, phthalates, artificial colors, synthetic fragrances and SLS. They are also 100% vegetarian.