CVS, Maybelline New York kick off makeup artist contest

NEW YORK Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting consumers to showcase their talents and enter to win the "Be a Sensational Makeup Artist" contest.

From Sept 1 to Oct. 15, consumers can enter the "Be a Sensational Makeup Artist" contest by visiting Contestants must submit a video of themselves creating a makeup look with Maybelline New York cosmetics for a chance to win.

A panel of beauty experts, including Maybelline New York makeup artists and executives from Maybelline New York, will judge the contest. The judges will select five finalists -- The Fashion Five. However, the viewing public will determine the grand prize winner. The winner's makeup look will be showcased in the February 2011 issue of a top beauty/fashion magazine. The winner also will receive a trip for two to New York City, a professional makeup artist kit full of Maybelline products, a CVS/pharmacy gift bag and the chance to assist Maybelline New York's global consulting makeup artist backstage at Mercedes-Benz Fashion Week in New York. Visit for contest rules and details on prizes.

"Maybelline New York is thrilled to be partnering with CVS/pharmacy on another Be Sensational program this fall," stated Steve Lutz, SVP sales at Maybelline New York - Garnier. "There are so many talented and aspiring makeup artists out there waiting for their big break. As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, we are thrilled to make someone's dreams come true by letting them showcase their talents at this premiere beauty and fashion event."

Interested participants also can enter live at the Maybelline New York & CVS/pharmacy Beauty and Fashion Retreat from Sept. 11 to 16 at 1701 Broadway in New York City. Consumers will be able to upload videos at a designated "Be Sensational" computer kiosk, as well as receive complimentary makeup touch-ups, personalized consultation cards and coupons for Maybelline New York products at CVS/pharmacy. Industry pros from top beauty and fashion magazines, such as The Oprah Magazine, Marie Claire, Elle, Teen Vogue, Vogue, Harper's Bazaar, and New York Magazine, will be on hand to share the latest beauty and fashion trends. This free event is open to the public.

Online voting for The Fashion Five takes place from Oct. 20 to Nov. 7.

Voters will be automatically entered to win numerous prizes, including an all-expense paid trip for two to New York City, two tickets to a show at Mercedes-Benz Fashion Week in New York, a beauty makeover for them and their guest, and two CVS/pharmacy gift bags valued at $50.

During the entire month of September, Maybelline New York will support the "Be a Sensational Makeup Artist" contest through in-store displays in more than 3,000 CVS/pharmacy locations throughout the country featuring Color Sensational lipcolor and ExpertWear eyeshadow.

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