CVS introduces Beauty Board for ExtraCare Beauty Club members

Extends chain's rewards program

WOONSOCKET, R.I. — CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

The ExtraCare Beauty Club, which launched in January, is an extension of the CVS/pharmacy ExtraCare Rewards program and provides members with additional rewards on beauty purchases and other beauty-specific benefits. The Beauty Board members include:

  • Mickey Williams, a celebrity makeup artist and hairstylist, who often lends beauty expertise on a variety of leading national broadcast shows;

  • Nichelle Pace, the founder and editor of StyleMom, a blog dedicated to helping women maintain their style, beauty and self-identify after motherhood; and

  • Keiko Lynn, an emerging fashion designer and style writer who provides readers with style and trend advice through her personal blog.

The Beauty Board content is featured on a dedicated tab on the CVS Beauty Club Facebook page that includes welcome videos from each expert, video responses to fans' beauty and style questions, how-to makeup and trend advice, and seasonal product recommendations.

Fans can interact with the Beauty Board by asking questions through the Facebook wall and through discussion tabs and monthly live chats. The Beauty Board also will provide beauty and style content for the ExtraCare Beauty Club email newsletter for members.

"With 8 million members already, and more joining each week, the ExtraCare Beauty Club takes the value of ExtraCare to the next level for our beauty customers by offering additional beauty-specific rewards," stated Cheryl Mahoney, VP beauty care for CVS/pharmacy. "The introduction of the Beauty Board allows us to expand the beauty benefits by offering interactive expert advice for our members' specific beauty needs. The Beauty Board is the latest enhancement in our effort to personalize the beauty experience for our customers."

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