CVS features nail trends with new kiosk

CVS’ new Nail HQ showcases do-it-yourself nail salon effects and the latest nail colors.

WOONSOCKET, R.I. — With nail care sales climbing by 40% since 2011 and growing by double-digits each year since 2008, CVS/pharmacy is making even more room in the store and is continuing to support demand for the latest innovations with its new Nail HQ kiosk, which showcases the hottest nail trends and 
product innovation.

Available in more than 2,000 CVS/pharmacy locations beginning in November, Nail HQ marks the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the drug store.

“With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer,” stated Cheryl Mahoney, VP beauty for CVS/pharmacy. “With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home — all with the added convenience of shopping at her local CVS/pharmacy.” 

The new Nail HQ will serve as a platform to showcase gel nail technology at mass with new products from SensatioNail and Sally Hansen. Nail HQ also will feature an array of new shade options and will enable shoppers to view polish shades outside of the bottles through nail color strip displays. The CVS/pharmacy exclusive Nuance Salma Hayek line, which was developed in partnership with actress Salma Hayek, will introduce the 32-SKU nail lacquer collection, and nail brand Essie will also launch its newest collections at the Nail HQ every month.

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