WOONSOCKET, R.I. — CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.
In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.
According to various reports, CVS’ effort to shorten its receipts comes in response to a viral phenomenon of people posting photos of themselves holding ExtraCare Receipts that are several feet long, along with sarcastic comments, on such social media networks as Twitter. In its Facebook posting, CVS made indirect reference to these photos.