TARRYTOWN, N.Y. Crystal Light's line of powdered beverages is collaborating with The Nature Conservancy, a leading conservation organization working around the world to protect nature and to help preserve fresh drinking water sources around the country.
In support of protecting fresh water and to celebrate World Water Day on Monday, Crystal Light is looking to raise up to $750,000 for the conservancy. Consumers can participate by purchasing Crystal Light products, in which 100% of the net profits will go to the conservancy to support river and lake projects across the United States.
In line with their fundraising efforts, Crystal Light also is offering fans an unforgettable experience –– an exclusive, one-night-only, World Water Day celebration concert with Grammy winner Sheryl Crow. The concert will be held March 22, at 8 p.m., at the Hammerstein Ballroom. Crystal Light will give 100% of the ticket price for the event to The Nature Conservancy.
"Water is at the heart of Crystal Light, which is why we've selected today, World Water Day, to launch some very exciting programs in support of one of our greatest natural resources," said Steve Yucknut, VP sustainability for Kraft Foods. "We want to raise awareness across the country about the need to protect rivers and lakes right here in the U.S., key sources of clean, fresh drinking water."