NORTHFIELD, Ill. — Crystal Light, a brand from Kraft Foods Group, on Monday announced a partnership with singer-songwriter Miranda Lambert for her upcoming "Platinum" tour. The brand will serve as presenting sponsor for the Grammy Award-winning artist.
The Crystal Light Presents "Platinum" Tour will kick off on July 10 and visit 30 cities throughout the United States this summer. The brand will host several engagement areas at select venues. Concertgoers will be able to sample products and take advantage of giveaways.
"Crystal Light is about adding fun, guilt-free pleasure to your day, so teaming up with Miranda Lambert, a long-time fan of the brand, was a natural fit for us," said Jennifer Dahlgren, senior brand manager for Crystal Light. "We're excited to accompany Miranda on her tour during such an exciting time in her career, and join her amazing fans in a celebration across the country this summer."