PLANO, Texas — Crossmark, a sales and marketing services company, has appointed Jim Rose as president of marketing services.
Previously, Crossmark CEO Joe Crafton had been leading this area of the company.
The addition of Rose to the leadership team at Crossmark is a “significant” move that bolsters its position and expertise in marketing services, the company stated. Crossmark works to drive brand growth for clients through its portfolio of marketing services that include in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Rose will oversee these services and is charged with expanding capabilities to benefit the company’s business partners.
According to Crossmark, Rose brings marketing thought leadership and a world-class discipline in creating strategies and ROI-driven solutions that drive brand activation and consumer engagement. This includes specialized expertise in the areas of data analytics, insights, shopper engagement and experiential marketing, as well as digital and social media.
Prior to joining Crossmark, Rose was chairman and CEO of Mosaic Sales Solutions based in Irving, Texas. He also held leadership positions at The Nielsen Co. both in the United States and Europe, and MPG (Media Planning Group, part of Havas Worldwide, a global advertising and communications company). In addition, Rose led QXLricardo, a publically traded e-commerce and digital company headquartered in London. He began his career as a consultant at Deloitte, based in Chicago, and received an MBA from the Kellogg School of Management at Northwestern University.
“Jim is the right person to lead the continued expansion and effectiveness of marketing services at Crossmark,” Crafton stated. “He brings an exceptional track record of client success stories and a wealth of practical knowledge, as well as strong leadership and an innovative vision for the future, for us and our clients.”