PLANO, Texas — Crossmark, a sales and marketing services company, has named Ben Fischer CEO.
He most recently served as Crossmark’s president and COO. He succeeds Joe Crafton, who is retiring after 26 years of service with the company. Fischer will assume his new role as CEO, effective April 7.
“Ben and I have worked together for 25 years as rusted colleagues, partners and friend, and his commitment to our company, clients and customers has been instrumental in the growth of Crossmark,” Crafton stated. “His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO.”
“We are not only a well-established, leading sales agency, but also a well-established, leading marketing services company as a result of Joe’s vision for the company,” Fischer stated. “I look forward to building on this success, and will ensure we stay focused on the core tenets of great service, great planning and great execution, while further driving the effectiveness of sales and marketing integration to benefit our clients’ businesses.”
Fischer began his career in sales with Unilever and joined Crossmark in 1990. He has held various roles within the company ranging from account executive and regional VP to president of the sales agency prior to being named COO in 2009.