PLANO, Texas — Crossmark has added a new business unit to its sales agency.
The sales and marketing services company said Crossmark Drug and Value — a unit consisting of Crossmark MPG Drug and Crossmark Value — is dedicated to providing growth solutions for manufacturer and retailer clients in the drug and value channels.
In line with the formation of the unit, the company appointed Alex Yakulis to serve as VP, general manager.
“Crossmark will provide strategic headquarter and analytical support to assist clients in achieving their desired outcomes,” Yakulis said. “This will be complemented by retail merchandising support at more than 40,000 retail locations in these two channels.”