Crossmark to acquire consumer engagement firm Marketing Werks

PLANO, Texas and CHICAGO — Crossmark, a sales and marketing services company, is looking to acquire Marketing Werks, an independent consumer-engagement company.

Terms of the deal, which is expected to close Aug. 31, were not disclosed. The companies stated that the acquisition will have no impact on the day-to-day operations of either company.

Marketing Werks, founded in 1987 and based in Chicago, creates marketing campaigns for such clients as Verizon, Walgreens, Chase and other high-profile branded companies.  Marketing Werks serves many industries, including telecommunications, health care, consumer packaged goods, consumer electronics and entertainment. The company will become part of Crossmark Marketing Services.

“This acquisition strengthens our position as the leader in field marketing,” said Crossmark CEO Joe Crafton.  “As consumers’ behavior continues to evolve, brands are seeking better ways to influence them on their path to purchase.

“We are assembling the best consumer-engagement minds in the world,” Crafton added.  “Marketing Werks has an outstanding reputation for creating omnichannel campaigns and delivering value for brand owners. Ultimately, our clients will be the beneficiaries of this addition.”

Jim Rose, president of Crossmark Marketing Services, will be responsible for overseeing Marketing Werks, and Scott Moller and Julie Guida, founders and co-CEOs of Marketing Werks, will remain on the leadership team along with the company’s other senior leaders to run the day-to-day operations.

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