WASHINGTON — The Council for Responsible Nutrition on Wednesday created a free, searchable compilation of all dietary supplement advertising decisions issued by the National Advertising Division since 2007, when the Dietary Supplement Advertising Review Program began.
“This searchable database provides a snapshot of the kinds of claims that are being challenged," CRN regulatory counsel Rend Al-Mondhiry said. "Savvy marketers will view this compilation as a service to the industry, using it as a proactive starting point to compare their own advertising claims with those that have raised red flags, and adjust their claims accordingly before drawing the attention of the NAD, or possibly, the Federal Trade Commission."
The searchable spreadsheet provides access to a descriptive compilation of over 140 challenges reviewed by the NAD. It is searchable by supplement category; product name; advertiser; and the types of claims made. Companies that find trends relevant to their own product lines and marketing can get quick summaries of the cases or subscribe to the NAD’s case reports to get the full decisions.
The search tool is available on CRN’s website.