Crest Oral-B salutes dental professionals, introduces new product line

CINCINNATI — Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.

Throughout the year, Crest Oral-B will reward five professionals, as nominated by their peers, who make an impact on patients and work for the oral health cause.

"At Crest Oral-B we understand how essential dental hygienists are to the profession and the important part they play in their patients' lives," stated Wendy Bebey, Procter & Gamble professional and academic relations, Northeast region. "With Pros in the Profession, we will now be able to officially recognize their dedication to oral care, and I'm excited to have these dental hygienists join me in representing our field."

Through April 2011, nominations can be submitted via or at the Crest Oral-B booth at upcoming dental conventions. Nominations should be submitted by dentists, fellow hygienists, dental assistants, professional colleagues and collegiate colleagues conveying why their nominee is a true pro. In order to be considered for the program, nominees must meet the following criteria:

  • Registered dental hygienists with two-plus years of practice experience after graduation from dental hygiene school;
  • Registered dental hygienists with community service involvement;
  • General volunteer/non-oral health-specific examples welcome, but oral health-related volunteer experience preferred;
  • Registered dental hygienists with examples of work that goes above and beyond the call of duty. Examples include: excellent patient relations/special care/retainment, involvement in research and/or clinical experience, published work and ability to generate additional business for their practice; and
  • Registered dental hygienists with additional CE credits over state requirements.

Pros in the Profession winners will receive a $1,500 monetary prize, VIP all-expense-paid trip to ADHA's 88th Annual Session in Nashville, Tenn., a spa experience, an award and recognition at major conferences throughout the year and a trip to P&G headquarters.

Furthermore, to arm all dental offices with the tools they need to be a pro to their patients, Crest Oral-B has introduced the new Clinical Pro-Health System for gingivitis, which is clinically tested to virtually eliminate gingivitis, according to the manufacturer.

The Clinical Pro-Health System for gingivitis helps break the cycle of gingival inflammation and gingival bleeding for improved oral health in patients with mild to moderate persistent gingivitis. The system is comprised of the following products:

  • Oral-B ProfessionalCare SmartSeries 5000 electric toothbrush with oscillating-rotating technology and SmartGuide, which encourages compliance;
  • New Oral-B Glide Pro-Health Clinical Protection for Professionals floss;
  • New Crest Pro-Health Clinical Gum Protection toothpaste with stabilized stannous fluoride; and
  • Crest Pro-Health Multi-Protection rinse with CPC that is designed to kill 99% of germs.


Login or Register to post a comment.