CINCINNATI Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from stimulating nerves inside the tooth.
Crest Pro-Health Sensitive Shield contains the active ingredient stannous fluoride, which reduces sensitivity. Crest also has developed the Crest Pro-Health Sensitive Shield family of products to care for sensitive teeth and gums:
- Crest Pro-Health Sensitive Shield paste: Smoother than the original Pro-Health paste, Sensitive Shield contains stannous fluoride to protect teeth from sensitivity and to care for your healthy teeth and gums. Suggested retail price: $3.25 (6 oz.)
- Crest Glide Pro-Health Floss for Sensitive Gums: The softest Crest Glide floss is two times softer than Glide Original and is designed to make flossing more comfortable for even the most sensitive gums. Suggested retail price: $2.99
- Oral-B CrossAction Gentle Clean Brush: Combines extra-soft CrissCross and Power Tip bristles to remove up to 90% of plaque while still being gentle on gums. Suggested retail price: $2.99
"Crest Pro-Health Sensitive Shield addresses the needs of sensitivity sufferers by offering increased protection without trade-offs," said Robert Gerlach, P&G worldwide clinical investigations. "Oftentimes, sensitivity sufferers fail to brush their teeth thoroughly due to the pain they feel while brushing. We created Crest Pro-Health Sensitive Shield with a specially designed smoother formula, making it more comfortable for sensitive mouths, while at the same time providing sensitivity protection and relief for those with even the most sensitive of teeth."