Crest introduces Healthy Radiance system

CINCINNATI Proctor & Gamble’s Crest has developed a new Crest Healthy Radiance Toothpaste System available beginning in March.

The daily paste and weekly strip system is designed to strengthen enamel below the surface and deep clean to whiten teeth. The product contains a daily fluoride toothpaste, called Radiant Mint, and weekly deep clean strips.

The toothpaste promises to help remove extrinsic stains using a patented stain prevention polyphosphate technology combined with a silica that whitens teeth and prevents stains from forming.

The hydrogen peroxide formula found in the strips diffuses into the enamel and helps eliminate impurities embedded under the enamel surface, the company stated. The four upper and lower strips are to be used weekly, 30 minutes per session.

Crest Healthy Radiance has a suggested retail price of $11.99.

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